Project Description

ARTIST BIO

FEARLESS RECORDS is pleased to welcome multi-faceted artist and award-winning digital creator SCOTTY SIRE to the label’s worldwide roster.

Scotty Sire has signed with Fearless Records. The rising artist has developed a devoted global audience, with over 10 million followers across his social platforms and over 135 million Spotify streams. His second studio album What’s Going On, released in September 2019, landed at #9 on the iTunes Pop Charts and earned Sire his debut iHeartRadio Music Award nomination. This release was followed by a 30-city tour in partnership with Live Nation, which grossed nearly $1M in box office and VIP revenues. His alternative pop/hip-hop blend of music is fun with a sense of humor, yet it’s unexpectedly reflective, ironic, and, at times, dark.

Sire initially rose to fame on Vine and later transitioned to YouTube. His channel boasts 465 million+ views and showcases comedic vlogs, music videos, and a behind-the-scenes look at his live performances. In addition to his own produced content, Sire regularly appears in the Vlog Squad, led by internet sensation David Dobrik. Sire is also the co-founder of iCBD Oils, the first influencer owned and operated CBD brand, which launched this past summer.

“Since releasing my first single three years ago, I’ve worked extremely hard to develop my skills as a singer, songwriter, and overall performer,” said Sire. “Signing with Fearless Records is the next step in the overall growth of my career as an artist, and I could not be more excited to have the opportunity to collaborate with their entire team. There’s no better way to celebrate this huge moment than with the release of my brand new holiday song ’25 Christmas Trees,’ featuring my best friend and touring partner Toddy Smith. I hope this song brings everyone a little bit of joy during this very different holiday season. Cheers to lots of new music in 2021!”

To commemorate joining the Fearless Records roster, Sire released his new holiday song “25 Christmas Trees,” featuring Toddy Smith. The video will release on Sire’s YouTube channel tomorrow, Saturday, December 19 at 11am PT. Listen here now. Watch the video here tomorrow.

“25 Christmas Trees” is a deeply personal track, inspired by one of Sire’s childhood memories. One holiday season, his father drove over two hours to collect and bring back snow to provide a White Christmas for his family. With the uncertainty of this year, Sire took a page from his father’s book and turned his backyard into a winter wonderland, providing a special place for his loved ones to celebrate — complete with 25 Christmas trees.

More information about Scotty Sire’s upcoming Fearless Records’ debut will be announced soon.

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